Close-up of garment care labels showing GOTS and OEKO-TEX certification logos on organic cotton t-shirts in Brandum’s East London studio
A customer emailed us last month with a spreadsheet. She’d listed every certification she could find on garment supplier websites and wanted to know which ones actually meant something. Twenty-three rows. Some of the “certifications” turned out to be made-up logos the suppliers had designed themselves.
That email is why this guide exists. If you’re running a clothing brand, selling printed merch, or buying custom workwear for your company, you’ve probably hit the same wall. The labels on blank garments read like alphabet soup: GOTS, OEKO-TEX, REACH, Fair Wear, OCS, GRS, B Corp. Some cost thousands to get. Some mean the fabric won’t give your customers a rash. Some mean the person who sewed it was paid fairly. And some mean almost nothing at all.
We print on certified blanks every day at Brandum. We stock organic and eco-friendly garments alongside our standard range, and we field questions about certifications weekly. This guide breaks down what each certification actually covers, what it doesn’t cover, and which ones matter most depending on what you’re trying to do.
Key Takeaways
- GOTS is the broadest certification for organic textiles. It covers the fibre, the chemicals, the factory conditions, and the workers. But it only applies to products made with at least 70% organic fibre, and the certification process costs Β£1,000βΒ£2,500+ per year per facility.
- OEKO-TEX Standard 100 tests the finished product for over 1,000 harmful substances. It’s the one that matters most if you’re printing babywear or children’s clothing. The inks we use at Brandum (DuPont Artistri) carry OEKO-TEX Standard 100 certification.
- UK REACH replaced EU REACH after Brexit. It restricts hazardous chemicals in products sold in Great Britain. It’s a legal requirement, not an optional badge.
- Fair Wear Foundation is a membership, not a product certification. It means the brand is actively working on factory labour conditions, but it doesn’t certify individual garments.
- No single certification covers everything. GOTS doesn’t measure chemical safety as deeply as OEKO-TEX. OEKO-TEX doesn’t check whether the cotton was organic. Fair Wear doesn’t test the fabric at all. You’ll often need two or three working together.
Contents
- Why Eco Certifications Actually Matter for Printed Clothing
- GOTS (Global Organic Textile Standard)
- OEKO-TEX Standard 100
- REACH Compliance in the UK After Brexit
- Fair Wear Foundation
- B Corp Certification for Clothing Businesses
- How to Verify Certifications (And Spot Fakes)
- Greenwashing Red Flags in the Clothing Industry
- Quick Comparison: What Each Certification Actually Covers
- What Certifications Do Brandum’s Blanks Carry?
- Real-World Examples: How Brands Use These Certifications
- Frequently Asked Questions
Why Eco Certifications Actually Matter for Printed Clothing
There are two practical reasons to care about this, and neither of them is “because it makes you feel warm and fuzzy.”
The first is legal. If you’re selling clothing in the UK, your products need to comply with UK REACH regulations. That’s not optional. The chemicals in your fabric, your dyes, and your print transfers all fall under this. The Health and Safety Executive is the enforcement body, and fines for non-compliance can hit Β£20,000.
The second is commercial. Your customers are asking about this stuff. We get it in our inbox constantly: “Are your inks eco-friendly?” “Is this t-shirt organic?” “Can I put OEKO-TEX on my label?” A 2024 survey by the Soil Association found that 68% of UK consumers say sustainability claims influence their purchasing decisions for clothing. Whether or not you agree with every certification out there, ignoring the question loses you sales.
And then there’s the regulatory direction. The UK’s Competition and Markets Authority started sending warning letters to fashion brands about misleading green claims in 2025. The Digital Markets, Competition and Consumers Act 2024 gives the CMA power to fine companies up to 10% of global turnover for dodgy environmental claims. That includes small brands. If you say “eco-friendly” on your website and can’t back it up with something specific, you’re exposed.
Flat lay of printed garment labels showing GOTS, OEKO-TEX Standard 100, and Fair Wear Foundation logos alongside Brandum’s own garment tags
GOTS (Global Organic Textile Standard)
GOTS is the heavyweight. If a garment carries a GOTS label, it means the organic fibre, the chemicals used in processing, the environmental management of the factory, and the working conditions of the people making it have all been independently audited. It’s the only major textile certification that tries to cover all of those things under one standard.
Version 7.0 launched in March 2024, and version 8.0 was under public consultation through September 2025 with release expected in 2026. The updates have been tightening traceability requirements and adding mandatory GMO and pesticide residue testing at the cotton gin stage.
What GOTS actually requires
There are two tiers. A product labelled “GOTS Organic” must contain at least 95% certified organic fibres. A product labelled “GOTS Made with Organic” needs at least 70%. Both tiers ban a long list of toxic chemicals including formaldehyde, aromatic solvents, functional nanoparticles, and GMOs. Dyes and auxiliaries have to meet biodegradability and toxicity thresholds. Factories must have wastewater treatment systems in place and demonstrate an environmental management policy.
On the social side, GOTS requires compliance with International Labour Organisation conventions. That means no child labour, no forced labour, safe working conditions, and the right to collective bargaining. The standard was assessed against the OECD Due Diligence Guidance for Responsible Supply Chains in the Garment and Footwear Sector and found to closely align.
What GOTS does not cover
This is the bit that trips people up. GOTS doesn’t measure the carbon footprint of the supply chain. A GOTS-certified t-shirt shipped by air freight from Bangladesh still has a massive transport footprint. GOTS also doesn’t test the finished product for harmful substances the way OEKO-TEX does. It regulates the inputs (what chemicals are allowed in processing) rather than testing the outputs (what’s actually in the fabric you’re wearing). Those are different things.
And GOTS only applies when the fibre is organic. You can’t GOTS-certify a standard polyester hoodie, no matter how clean your factory is.
Cost and process
Getting GOTS certified costs roughly $1,200β$3,000 per year per facility (Β£1,000βΒ£2,500 at current exchange rates), plus audit fees. Every entity in the supply chain that handles the product needs its own certification. That means the cotton farm, the spinner, the weaver, the dyer, the cut-and-sew factory, and potentially you as a printer all need to be certified independently. For small brands, this adds up fast.
How to verify a GOTS claim
Every GOTS-certified product should have a licence number. You can plug that number into the GOTS public database and see exactly which entity holds the certificate, what products they’re certified for, and when the certificate expires. If a supplier tells you their garments are GOTS certified but can’t give you a licence number that shows up in the database, walk away.
π·οΈ Case Study: Rootbound Botanicals β Getting GOTS Right (and Nearly Getting It Wrong)
Sophie runs Rootbound Botanicals, a small plant-care brand based in Bristol. She sells organic gardening gloves, canvas tote bags, and branded aprons through her own website and a handful of independent garden centres. When she decided to launch a line of printed organic cotton t-shirts for her wholesale customers, she wanted GOTS certification on the finished garments.
She sourced GOTS-certified blanks from a supplier in Portugal (verified through the database β licence number checked out). But her first printer told her they could “just put the GOTS logo on” because the blank was certified. That’s wrong. The printing process itself needs to be covered β the inks, the curing agents, the adhesive powder in DTF transfers all need to be compliant with GOTS chemical restrictions, and ideally the printer should hold their own GOTS scope certificate if the final product is going to carry the GOTS label.
Sophie ended up using water-based screen printing inks from a GOTS-approved chemical supplier and got her first batch right. She sells the printed tees at Β£28 each (blank cost: Β£6.40, printing: Β£3.50 per unit at 100 pieces, GOTS licence fee amortised across her product range). Her garden centre clients specifically asked for the GOTS logo on the swing tag because their customers associate it with organic and ethical production.
The lesson: the blank being GOTS-certified is only half the story. What you put on it matters too.
OEKO-TEX Standard 100
If GOTS is about how the garment was made, OEKO-TEX Standard 100 is about what’s in the garment you’re actually wearing. It’s a product-safety certification. An independent lab tests the finished textile for over 1,000 substances known to be harmful to human health, including things like formaldehyde, certain azo dyes, phthalates, heavy metals like lead and cadmium, and pesticide residues.
OEKO-TEX has been around since 1992 and is administered by a group of 17 independent research institutes across Europe and Japan. As of late 2025, over 21,000 certificates had been issued in more than 100 countries. It’s the most widely used textile safety label in the world.
Product classes
This is the part that matters if you’re printing baby clothes or children’s wear. OEKO-TEX Standard 100 has four product classes, each with different testing thresholds:
Class I covers products for babies and toddlers up to 36 months. The limits here are the strictest. If you’re printing bibs, babygrows, or anything for very young children, this is the class that applies. Class II covers items worn in direct skin contact like t-shirts, underwear, and bed linen. Class III covers items without direct skin contact like jackets and coats. Class IV covers furnishing materials.
Most of the blank garments we work with at Brandum are certified under Class II (direct skin contact). For baby and children’s wear, check that the specific garment you’re ordering has Class I certification, not just Class II.
What OEKO-TEX doesn’t cover
It doesn’t certify whether the cotton was organic. It doesn’t audit the factory’s environmental management. It doesn’t check working conditions. It’s purely a chemical safety test on the finished product. A garment made in a sweatshop from conventionally grown cotton using lots of water and pesticides could pass OEKO-TEX Standard 100 perfectly, as long as the final product doesn’t contain harmful substances above the limit values.
That’s not a criticism, just important to understand the scope. OEKO-TEX does one thing, and it does it thoroughly. But if your customers care about organic farming, worker welfare, or carbon footprint, you’ll need other certifications working alongside it.
OEKO-TEX and printing inks
Here’s where it gets relevant for us specifically. The DTF inks we use at Brandum (DuPont Artistri range) are certified under OEKO-TEX Standard 100. That means the ink itself has been independently tested and found safe for prolonged skin contact, including for children’s clothing and babywear. The TPU adhesive powder used in DTF transfers is also available in OEKO-TEX certified grades.
But (and this is important) OEKO-TEX certification on the ink doesn’t automatically certify the finished printed garment. The certification applies to the specific component that was tested. If you want to claim the entire garment is OEKO-TEX certified, the blank garment needs its own certificate too. Most of the blanks from suppliers like Stanley/Stella, Fruit of the Loom, and Gildan carry OEKO-TEX Standard 100 certification, but always check the specific style.
How to verify
Every OEKO-TEX certificate has a number. Go to the OEKO-TEX Label Check, enter the certificate number, and you can see the certificate holder, product class, testing institute, and expiry date. Certificates are valid for one year and need to be renewed annually.
REACH Compliance in the UK After Brexit
REACH stands for Registration, Evaluation, Authorisation and Restriction of Chemicals. The EU version has been in force since 2007. When the UK left the EU, it created its own version called UK REACH, administered by the Health and Safety Executive rather than the European Chemicals Agency.
Here’s the key difference from the other certifications on this page: UK REACH is a legal requirement, not a voluntary badge. If you manufacture or import products into Great Britain (England, Scotland, Wales; Northern Ireland still follows EU REACH under the Windsor Framework), those products must comply with UK REACH restrictions on hazardous substances. This applies to clothing, textiles, inks, dyes, and all the chemicals used in printing.
What does REACH actually restrict in clothing?
The restrictions that matter most for printed clothing include limits on azo dyes that release carcinogenic amines (banned above 30mg/kg), nickel release from metal fittings like buttons and zips, formaldehyde in fabric finishes, certain flame retardants, and a long list of Substances of Very High Concern (SVHCs). The REACH Candidate List is a rolling list of substances under review, and it gets updated regularly.
For DTF printing specifically, the relevant restrictions apply to the ink pigments, the TPU adhesive powder, and any finishing chemicals. If you’re buying DTF transfers from a UK-based supplier like us, the compliance burden is on us as the manufacturer. If you’re importing transfers directly from overseas, REACH compliance becomes your responsibility as the importer.
UK REACH vs EU REACH after Brexit
Right now, the two systems are nearly identical in substance restrictions because UK REACH was basically a copy-paste of the EU version at the point of separation. But they’re diverging gradually as each side updates its lists independently. The UK REACH registration deadlines have been pushed back several times. The current deadlines are October 2026 for high-volume/high-concern substances, October 2028 for the next tier, and October 2030 for the rest.
If you’re selling into both the UK and EU markets, you need to comply with both versions. For most printed clothing, the substance restrictions are still aligned enough that compliance with one effectively covers the other. But that gap will widen over time, so it’s worth keeping an eye on.
Practical tip: You don’t need to go and get your t-shirts tested yourself for REACH compliance. Your blank garment supplier should be able to provide a declaration of conformity or test reports showing their products meet REACH requirements. At Brandum, we hold documentation from our ink and garment suppliers confirming REACH compliance. If your supplier can’t provide this when asked, that’s a red flag.
Umair checking garment certification documentation alongside organic cotton blanks in the Brandum workshop, with DTF transfers visible on the heat press in the background
Fair Wear Foundation
Fair Wear is the odd one out on this list because it doesn’t certify products or factories. It’s a membership organisation for clothing brands. When a brand joins Fair Wear, it commits to having its supply chain conditions verified and progressively improved against eight labour standards derived from ILO conventions and the UN Declaration on Human Rights.
Those eight standards cover: employment is freely chosen, no discrimination, no exploitation of child labour, freedom of association and the right to collective bargaining, payment of a living wage, reasonable hours of work, safe and healthy working conditions, and a legally binding employment relationship.
How Fair Wear actually works
Fair Wear audits the brand, not the factory directly. They conduct annual Brand Performance Checks, scoring each member out of 100. Brands that score above 75 earn “Leader” status and can use the Fair Wear logo in their marketing. Brands below that threshold are still members but can’t use the logo on products.
The whole system is built on the idea that improving factory conditions is a shared responsibility between brands and their suppliers. Fair Wear publishes all Brand Performance Check reports publicly, so you can actually look up any member brand and see their score, what they’re doing well, and where they’re falling short.
Fair Wear is headquartered in the Netherlands and is currently active in 11 production countries including Bangladesh, India, Turkey, Vietnam, and Indonesia. To join, a brand needs to be based in Europe, have minimum annual turnover of β¬10 million, and source more than 50% of products from Fair Wear countries or low-risk countries.
What Fair Wear doesn’t do
It doesn’t test chemicals. It doesn’t check whether the cotton is organic. It doesn’t certify individual garments or factories. You won’t see a “Fair Wear certified” label on a t-shirt the way you’d see a GOTS label. It’s a brand-level commitment to improving labour conditions, not a product-level guarantee.
Blank garment suppliers like Stanley/Stella are Fair Wear members. If you buy a Stanley/Stella t-shirt and print on it at Brandum, your customer gets a garment from a Fair Wear member supply chain. But you as the printer aren’t “Fair Wear certified.” The certification applies to the brand that manufactured the blank.
B Corp Certification for Clothing Businesses
B Corp is different again. It doesn’t certify a product or a supply chain. It certifies an entire business against a set of social and environmental performance standards. The certification is administered by the non-profit B Lab and covers five areas: governance, workers, community, environment, and customers.
To become a B Corp, a company needs to score at least 80 out of 200 on the B Impact Assessment, amend its legal governing documents to consider the interests of all stakeholders (not just shareholders), and pay an annual certification fee based on revenue. The assessment is comprehensive and time-consuming. Most companies take 6β12 months to complete it.
In the UK clothing space, Baukjen was the first British fashion brand to achieve B Corp status. Others include Finisterre and Rapanui. For smaller brands, the process can feel overwhelming, but B Lab has introduced a streamlined assessment pathway for businesses with revenues under $150,000.
The practical value for a printed clothing business is mostly marketing credibility. B Corp has good consumer recognition, especially among the demographics most likely to pay a premium for ethical products. But it’s an expensive and complex certification to maintain, and it certifies your business practices rather than the specific garments.
How to Verify Certifications (And Spot Fakes)
Every legitimate certification has a public database. This table gives you the direct verification links:
| Certification | How to verify |
|---|---|
| GOTS | Enter the licence number at global-standard.org |
| OEKO-TEX Standard 100 | Enter the certificate number at oeko-tex.com/label-check |
| Fair Wear Foundation | Search member brands at fairwear.org/brands |
| B Corp | Search the B Corp Directory at bcorporation.net |
| UK REACH | Not a voluntary label β compliance is mandatory. Ask your supplier for a declaration of conformity or test reports. |
If a supplier can’t give you a verifiable certificate number, that’s your answer. Don’t accept screenshots of logos, PDF certificates without reference numbers, or verbal assurances.
Certificates expire. OEKO-TEX certificates are valid for one year. GOTS certificates need annual renewal with on-site audits. A certificate from 2022 might be meaningless in 2026 if it wasn’t renewed. Always check the issue and expiry dates.
Greenwashing Red Flags in the Clothing Industry
The UK’s CMA sent warning letters to 17 fashion brands in 2025 about misleading sustainability claims. The Advertising Standards Authority has ruled against Nike, Superdry, and Lacoste for using terms like “sustainable” without adequate substantiation. The regulatory environment has teeth now.
Here are the specific red flags to watch for when evaluating suppliers or marketing your own products:
Vague language with no certification backing. Words like “eco-friendly,” “conscious,” “green,” “natural,” and “sustainable” have no legal definition. Unless they’re paired with a specific, verifiable certification, they mean whatever the brand wants them to mean. The Changing Markets Foundation found that up to 96% of green claims by certain fast fashion brands couldn’t be substantiated.
Highlighting one component while ignoring the rest. A t-shirt described as “made with recycled polyester” might contain 30% recycled polyester and 70% virgin polyester. The claim is technically true but designed to make you think the product is greener than it is. The CMA’s Green Claims Code explicitly says claims must consider the full product lifecycle.
Made-up certification logos. Some suppliers create their own green-looking logos that resemble real certifications but aren’t administered by any independent body. If you don’t recognise a certification logo, search for it. If there’s no independent certifying body behind it, it’s just a sticker.
“Carbon neutral” claims based purely on offsets. The EU is moving toward banning unqualified carbon-neutral claims in marketing from 2026. The UK is expected to follow a similar direction. If a brand claims carbon neutrality but hasn’t demonstrably reduced its actual emissions, the offset credits don’t make the claim credible.
Sustainability collections within fast fashion. A brand that releases 10,000 new styles per week and labels 200 of them as a “sustainable collection” hasn’t changed anything meaningful. If the overall production volume keeps climbing, a green sub-range is a marketing exercise.
If you’re making eco claims about your own printed products: Be specific. “Printed on GOTS-certified organic cotton with OEKO-TEX Standard 100 certified inks” is defensible. “Eco-friendly printed t-shirts” is not. The CMA’s Green Claims Code has six principles. Read them before writing any sustainability copy for your brand.
Quick Comparison: What Each Certification Actually Covers
| What it checks | GOTS | OEKO-TEX 100 | UK REACH | Fair Wear | B Corp |
|---|---|---|---|---|---|
| Organic fibre content | β Yes (min 70%) | β No | β No | β No | β No |
| Chemical safety of finished product | Partial (input-based) | β Yes (output-tested) | β Yes (legal req.) | β No | β No |
| Factory environmental standards | β Yes | β No | β No | β No | Partial |
| Worker rights and conditions | β Yes | β No | β No | β Yes | β Yes |
| Safe for babywear (Class I) | Partial | β Yes (Class I) | Baseline only | β No | β No |
| Carbon footprint | β No | β No | β No | β No | Partial |
| Independent audit | β Annual + unannounced | β Annual lab testing | Enforcement-based | β Annual brand check | β Every 3 years |
| Cost to certify | Β£1,000βΒ£2,500+/yr per facility | Varies by product count | N/A (legal compliance) | β¬10m+ turnover required | Β£500βΒ£50,000/yr based on revenue |
What Certifications Do Brandum’s Blanks Carry?
We stock garments from a range of suppliers, and the certifications vary by brand and style. Here’s what you’ll typically find across our range:
Stanley/Stella β the blanks we use most for premium and streetwear-oriented jobs. GOTS certified (organic cotton styles), OEKO-TEX Standard 100, Fair Wear Foundation member, and Peta-Approved Vegan. These tick the most boxes of any supplier in our range. They’re more expensive (typically Β£5βΒ£8 for a basic tee before printing) but customers who care about certifications are usually willing to pay the premium.
Fruit of the Loom β OEKO-TEX Standard 100 certified across their range. Some organic cotton styles available. Good mid-range option when the budget needs to stay tighter than premium organics but you still want chemical safety certification. We use these a lot for event runs and custom hoodie printing where the order size pushes customers toward value blanks.
Gildan β OEKO-TEX Standard 100 on most styles. Gildan has its own sustainability programme (Gildan Respects) but it’s a self-administered initiative rather than an independent third-party certification. Good budget blank, perfectly compliant with safety standards, but not the one to reach for if your customer specifically wants organic or independently certified ethical production.
Casual Classics β Several styles carry OEKO-TEX Standard 100 and BCI Cotton (Better Cotton Initiative) certification alongside AMFORI BSCI and WRAP social compliance. We’ve written about these in our guide to choosing blank garments for DTF printing.
DTF inks and materials β Our DuPont Artistri DTF inks are OEKO-TEX Standard 100 certified. The TPU adhesive powder we use is from an OEKO-TEX certified source. We’ve written about the environmental profile of DTF printing in our guide to what DTF printing is and how it works. DTF produces less water waste than screen printing, but the PET film is a single-use plastic. We’re honest about that trade-off. For the full picture on ink safety and ventilation requirements, the HSE’s PPIS13 guidance is worth a read if you’re running your own press.
If you have a specific certification requirement for a job, mention it when you request a quote. We can check which blanks in our range meet what you need and let you know any price implications before you commit.
Real-World Examples: How Brands Use These Certifications
π§΅ Case Study: Fern & Fox β A Children’s Clothing Startup That Almost Got Burned
Tom and Priya launched Fern & Fox in late 2024, selling illustrated organic cotton bodysuits and toddler tees through their Shopify store. They’d sourced GOTS-certified blanks and were printing with a local screen printer who used water-based inks. Sales were ticking along nicely, about 80β120 units per month.
Then a customer asked whether the finished printed product was safe for babies, and Tom realised they’d never checked whether the inks were OEKO-TEX Standard 100 certified for Product Class I (the baby category). The blanks were certified. The inks? The printer wasn’t sure. It turned out the inks were a general-purpose water-based range with no specific OEKO-TEX certification.
They switched to a printer using DuPont Artistri inks with OEKO-TEX Standard 100 certification and started mentioning “Printed with OEKO-TEX certified inks on GOTS-certified organic cotton” on their product pages. Two things happened. First, a boutique retailer in Islington picked them up specifically because they could verify the certifications. Second, their conversion rate on the Shopify store went up 12% after adding the certification details to product descriptions.
Total additional cost per garment from switching to certified inks: about 20p. The price increase they applied: nothing β they absorbed it. The retail partnership it unlocked: worth about Β£2,400 in the first quarter alone.
π· Case Study: Birchwood Construction β Workwear Compliance Done Properly
Birchwood Construction is a mid-sized building contractor in Essex with around 140 employees. Their health and safety manager, Darren, was updating the company’s PPE procurement policy and realised their branded workwear (hi-vis vests, polo shirts, and softshell jackets with embroidered logos) had never been checked for REACH compliance. The garments came from a Chinese supplier via a UK distributor, and nobody had ever asked for documentation.
Darren contacted the distributor and asked for REACH declarations of conformity. It took them three weeks to respond. When they did, the documentation covered the base garments but not the printing inks or the hi-vis reflective tape.
Birchwood switched to ordering through us for their next batch. We supplied Portwest hi-vis vests (UK REACH compliant, CE marked) with DTF-printed chest logos and embroidered back text. We provided REACH documentation for the garments, confirmation of OEKO-TEX certification on the inks, and a statement of compliance Darren could file for his HSE records.
The garments cost about 8% more than the previous supplier. Darren’s comment: “If I’m signing off PPE procurement for 140 people and the HSE comes knocking, I need the paperwork. That 8% is insurance.” The first order was 320 pieces across five garment types with personalisation per employee, processed in eight working days.
π± Case Study: Bare Thread Collective β Using Certifications as a Marketing Asset
Jess founded Bare Thread Collective in Manchester as a streetwear label with sustainability baked in from day one. Rather than getting her own brand B-Corp certified (she didn’t meet the revenue threshold, and the process was daunting for a two-person operation), she built her marketing around the certifications her supply chain already carried.
Her blanks are Stanley/Stella Creator tees and Cruiser hoodies (GOTS, OEKO-TEX, Fair Wear). Her prints are DTF transfers from us at Brandum (OEKO-TEX certified inks). Her packaging is FSC-certified recycled card.
On every product page, she lists the specific certifications with links to verification databases. Her “About Our Materials” page has photos of the actual garment labels, links to Stanley/Stella’s Fair Wear Brand Performance Check (scored 92/100, Leader status), and a breakdown of what each certification means in plain English.
She ran a comparison test: 50% of visitors to her product pages saw the standard description, 50% saw the version with certification details. The version with certifications had a 17% higher add-to-cart rate, and average order value was Β£6.20 higher (customers were more willing to buy the Β£45 hoodie when they could see what justified the price).
Her Instagram audience is about 4,200. Not huge. But her repeat purchase rate is 34%, which is very strong for a small streetwear brand. She credits the transparency: “My customers share my stuff because they trust it. The certifications give them something concrete to talk about beyond just ‘it’s sustainable.'”
Close-up of a Stanley/Stella garment label showing GOTS, OEKO-TEX Standard 100, Fair Wear Foundation, and Peta-Approved Vegan logos, photographed in Brandum’s studio
Frequently Asked Questions
Do I need any eco certification to sell printed clothing in the UK?
You don’t need voluntary certifications like GOTS or OEKO-TEX to legally sell clothing. But you do need to comply with UK REACH, which restricts hazardous chemicals in products sold in Great Britain. That’s a legal requirement, not optional. If you’re making any environmental claims in your marketing (“eco-friendly,” “sustainable,” etc.), you need to be able to substantiate them under the CMA’s Green Claims Code. Voluntary certifications give you that evidence.
Does printing on a GOTS-certified garment void the GOTS certification?
It depends on what you print with and whether your printing operation is GOTS certified. GOTS restricts the chemicals used in all processing stages, including printing. If you use GOTS-compliant inks and hold a GOTS scope certificate for your printing facility, the certification carries through. If not, you can still sell the garment, but you shouldn’t claim the finished printed product is GOTS certified. You can say it’s printed on a GOTS-certified blank. The distinction matters legally.
GOTS vs OEKO-TEX: which is better?
They measure different things, so the comparison doesn’t really work as “better.” It’s more “better for what?” If you care about organic farming, supply chain ethics, and environmental processing standards, GOTS covers more ground. If your primary concern is chemical safety of the garment touching skin (especially for baby and children’s wear), OEKO-TEX Standard 100 tests more substances in the finished product. For children’s clothing specifically, we’d recommend blanks that carry both. Many premium suppliers like Stanley/Stella do.
Can I put the OEKO-TEX or GOTS logo on my own product labels?
Only if the specific product (or its components) hold valid certification and you have a licence agreement with the certification body. You can’t use the GOTS logo just because you bought GOTS-certified blanks. Your finished product needs to meet GOTS requirements through the printing stage too. For OEKO-TEX, the rules depend on whether you’re labelling a component or the finished product. Check the OEKO-TEX labelling guide and the GOTS labelling requirements before putting any logos on your products.
Is BCI (Better Cotton) the same as organic cotton?
No. Better Cotton Initiative promotes better farming practices including reduced water and pesticide use, but it doesn’t require organic farming. BCI cotton can still use synthetic pesticides and fertilisers, just at reduced levels compared to conventional cotton. You’ll see BCI Cotton on many mid-range blanks from suppliers like Gildan and Casual Classics. It’s a step above conventional cotton, but a step below organic. Pricing reflects that. BCI blanks sit between conventional and GOTS-certified options.
Which certifications should I prioritise for baby and children’s clothing?
OEKO-TEX Standard 100, Product Class I is the most important one. It specifically tests against the strictest limits for substances that could be harmful to babies and toddlers. If you also want the garment to be organic, look for blanks that carry both OEKO-TEX Standard 100 Class I and GOTS certification. Make sure the inks used in printing are also OEKO-TEX certified. The blank being safe doesn’t help if the print contains something problematic.
How much more do certified organic blanks cost compared to standard?
Roughly 30β60% more at blank cost level, depending on the style. A standard Gildan 5000 costs around Β£2.00βΒ£2.80. A GOTS-certified organic tee from Stanley/Stella or Continental typically runs Β£4.50βΒ£7.00. By the time you add printing and your margin, the final retail difference might be Β£5βΒ£10 per garment. Whether that’s worth it depends on your customer base. For brands selling into eco-conscious retail, independent boutiques, or premium markets, the price increase is usually more than offset by the perceived value. For mass event merchandise, it’s harder to justify unless the client specifically requests it.
Is DTF printing eco-friendly?
It’s mixed, and we’d rather be honest about that. On the positive side: DTF inks are water-based pigments (not solvent-based), the inks we use are OEKO-TEX certified for skin safety, DTF produces significantly less water waste than screen printing (no screens to wash), and there’s minimal ink waste because you only print what you need. On the negative side: the PET transfer film is a single-use plastic, the curing process produces low-level fumes that need proper ventilation, and the TPU adhesive powder is a synthetic material. We’ve covered this in more detail in our what is DTF printing guide. No print method is zero-impact. DTF’s environmental profile is better than solvent-based vinyl or plastisol screen printing, worse than water-based screen printing in terms of film waste, and roughly comparable overall when you factor in water usage.
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Finished custom printed organic cotton t-shirts with swing tags showing certification logos, ready for dispatch from Brandum’s East London studio
Written by Umair Iqbal, Founder of Brandum. Based in East London, Umair and his team print custom garments and produce DTF transfers for businesses, brands, and events across the UK. Brandum stocks organic and certified blanks alongside its standard range. Got a question about certifications for your next order? Get in touch.